A founder just spent £100,004 on a new website.
He can’t update it. Can’t change a thing. It’s beautiful, expensive, and useless.
His words, not mine:
“Oh Hannah, why didn’t I pull you in before this car crash?”
The time to pull me in was before he built the car.
Before the assumptions. Before the irreversible decisions.
Here’s what I would have asked first:
Why do you think you need a new car?
The mistakes are obvious. Expensive. Preventable.
• Building without clarity.
• Designing without strategy.
• Rushing without alignment.
• Thinking that good developers will save your skin.
But they won’t.
They can’t.
Because the truth that nobody admits is:
Developers need a cracking design to produce the very best results.
Slapping a topcoat over worn, flaking paint may give a superficial facelift to your front door.
For ten minutes.
But for a proper job, you need to have done proper prep.
Same goes with tech.
The value is in the upfront work.
It makes or breaks the outcome.
But all too often, it’s skipped over.
Complete Agile fills the gap that most Agile projects ignore:
The design phase.
And it doesn’t just give you better websites and apps.
You’ll start delivering sooner.
Finish quicker.
And save on your development budget.
A Business Architect and Analyst who helps teams:
• Design solutions that actually solve problems.
• Engage stakeholders so projects don’t derail.
• Give developers exactly what they need to deliver—fast.
• Work with Agile teams without the friction.
I’ve worked with clients like Deloitte, Heathrow, NHS Digital, and Thames Water—helping them avoid the expensive, frustrating, and preventable mistakes that derail projects.
My approach? Complete Agile. Structured flexibility that makes projects run smoother, deliver faster, and feel like less of a battle.
If you think I can help, let’s talk.